CMRI Jeans for Genes
CMRI is an independent organisation with over 170 scientists committed to finding treatments and cures for serious conditions affecting kids.
CMRI Jeans for Genes
Children’s Medical Research Institute is responsible for “Jeans for Genes Day,” one of the most recognised fundraising days in Australia. Contributions go towards the world-leading scientific research institute making a life-changing difference to children, young people, and their families.
Challenge
Unify underperforming sites to increase efficiency
CMRI had several platforms within its extensive network but managing these separately rapidly drained resources. To overcome this problem and divert funds to where they could make the most impact, CMRI needed a new co-branded website that could consolidate all of its existing platforms. Fundraising campaigns were also overly reliant on in-person activities, so a new website needed to focus on promoting online donations and opening up fundraising pathways.
Solution
Our work helped raise $1,319,713
Yump was engaged to develop the new website and CMS, donations flow, and integrations with Salesforce and Raisely, a peer-to-peer fundraising platform. We implemented extensive user research from the start of the project to guarantee the website would attract the right people. Our research consisted of site data analysis, stakeholder workshops, and user interviews to create an experience targeted at researchers, donors and fundraisers.
1,300,000
$ raised
1325
Media mentions annually
26
% increase in pages per session
34
% increase in average session duration
Outcomes
Our work helped raise $1,319,713
The new website consolidated all existing platforms to divert funds to where they were needed most. It saw a 26% increase in pages per session, 34% increase in average session duration, 11% decrease in bounce rate and helped raise a hugely impactful $1,319,713 in donations for Jeans for Genes in 2020. Donor information was also automatically transferred from the website to Salesforce, freeing resources by reducing manual work and staff time.