Healthe Care Australia
Redevelopment of 35 hospital websites using a uniquely tailored, SEO-focused and patient-tested website framework.
Healthe Care Australia
Healthe Care Australia is one of Australia’s largest privately-owned healthcare organisations. With a simple philosophy of providing people with the right tools, information and services to empower them to take control of their health, Healthe Care operates a strong portfolio of 35 hospitals located in major cities and key regional areas across Australia and one in New Zealand, including around 2,500 beds and 70 operating theatres. Healthe Care is also one of the largest private providers in the mental health sector, offering near 800 beds across Australia.
Healthe Care hospitals include Gosford Private Hospital, Belmont Private Hospital, Brunswick Private Hospital and Boulcott Private Hospital.
Challenge
Fragmented & costly websites.
After acquiring many hospitals across Australia and New Zealand with outdated websites, Healthe Care needed a new, centralised and scalable website framework that can be replicated for 35+ hospitals and any new acquisition. This would replace the fragmented and costly method of building a new website for every hospital in their portfolio.
Solution
Optimised for mobile and SEO. Tested by patients.
Based on stakeholder insights, Yump developed design prototypes in desktop and mobile that were extensively tested by patients accessing four main service areas – surgical, maternity, mental health and rehabilitation. We also conducted SEO research to find the most strategic keywords for each hospital type, and built a groundbreaking cloning tool that allows Healthe Care the ability to replicate a selected website theme for each new hospital.
7000
employees
2500
hospital beds
36
hospital sites
4
themes
Impact
Scalable, cost-effective and patient-friendly.
The revitalisation of Healthe Care Australia’s websites have been a resounding success. Meeting business objectives, stakeholder expectations and patient needs, the new website framework is not just mobile-optimised, SEO-focused and user-friendly for patients, it is also a scalable and cost-effective solution for creating new hospital websites. We will continue to monitor their overall impact as more sites are rolled out across the Healthe Care hospital network.