Small Business Mentoring Service

Proudly supported by the Victorian State Government and Small Business Victoria, Small Business Mentoring Service is an incorporated not-for-profit organisation with 130 Mentors, both male and female. SBMS mentors can be found in Victoria, New South Wales and Tasmania, and they have the skills and experience to help small businesses overcome hurdles, develop and prosper. All bookings with mentors are made via the SBMS website.

Challenge

Outdated desktop site.


The SBMS website, which manages all mentor bookings, is in dire need of a mobile-first transformation. Not only is the front-end outdated and not optimised for mobile, the website’s search process often matches mentors poorly to client needs. The back-end management system’s reporting functions are limited and difficult for SBMS staff to manage critical business operations.

Solution

Mapping business needs to mentor skills.


Yump identified key user segments within the small business community looking for mentoring and mapped desired goals specific to each segment, uncovering a major usability pain point: users were self-identifying needed mentor skills and industries poorly, which led to mismatched mentors. Research insights paved the way for a complete redesign of the mentor search process, replacing old search mechanics with conversational language and business-specific terms that are much more easily understood by small business owners.

4,000

monthly visits

4

pages per visit

130

mentors

125

free tools

Impact

Mobile-optimised site with powerful reporting.


The newly revitalised SBMS website boasts a visually engaging, mobile-friendly user interface, with an enhanced mentors search process. With powerful new features, the administrative reporting interface enables SBMS staff to easily and efficiently generate highly detailed reports for Small Business Victoria.

Let's create something superb together.

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