Thankyou

One of Australia’s fastest growing social enterprises, Thankyou has over 40 products available in 5000 outlets in Australia (including 7 Eleven, Coles and Woolworths). They take a more holistic approach to combating poverty, with 100% of their profits funding safe water, food, hygiene and sanitation, child and maternal health projects around the world. Their “Track Your Impact” web app tracks every water, food and body care product to a project it helps fund.

Challenge

Declining tracks & sign-ups.


Growth of Thankyou’s Track Your Impact, including product tracks and sign-up rates, have stagnated in comparison to rising product sales. Yump was engaged to address its current user experience issues and redevelop TYI in line with the redevelopment of the new Thankyou website. The goal was to convert more Thankyou product sales into product tracks and TYI profile sign-ups, in order to strengthen brand loyalty.

Thankyou Website by Yump
Thankyou Track Your Impact by Yump
Solution

360º approach in storytelling, usability & performance.


Based on consumer insights, Yump redesigned the entire Track Your Impact user journey from Thankyou’s homepage to each customer’s TYI profile, and redeveloped the website’s back-end management system. Yump revitalised Thankyou’s storytelling around each impacted country and community, and developed a more usable and faster-loading mobile experience. We incorporated TYI into every step of the website user journey to build deeper engagement between customers and the projects that Thankyou funds in developing countries such as Sudan, Haiti and Cambodia.

45,000

monthly visits

13,000

monthly tracks

18

countries impacted

$4.1million

given to people in need

Thankyou Total World Impact by Yump
Impact

More products tracked by more engaged customers.


The result was a 61% increase in the number of products being tracked by customers, a 100% increase in the number of user sign-ups, and a 200% increase in signed-in product tracks, setting a new benchmark for user engagement via Track Your Impact. Featured at the UX Australia 2016 conference as a case study and best-in-class example of great user experience design. The combined engagement outcomes helped Thankyou in their Chapter One campaign to reach $1.58 million in fundraising, exceeding their goal of $1.2 million.

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