Well Naturally

Well Naturally is a supermarket brand with a consistent reputation for providing high-quality, sugar-reduced products that Australians can enjoy without guilt. Instead of adding sugar, artificial sweeteners or “secret sugars” such as honey, agave syrup and fruit concentrate, Well Naturally’s No Sugar Added range of dark chocolates, milk chocolates, baking melts and high-protein bars use Stevia, a natural, plant based sweetener that has no calories and no impact on blood sugar levels.

Challenge

Poor online experience.


Well Naturally’s main website was looking tired, not optimised for mobile and not representative of its market position. With a new product range and brand refresh soon to be launched, Well Naturally had an opportunity to reinvent its digital presence. Our challenge was to create an engaging online portal for both new customers who are discovering the no-sugar world for the first time and Well Naturally’s loyal fans who are craving for fresh content such as news and recipes.

Solution

Engaging newcomers & die-hards.


Arriving at the Well Naturally homepage, visitors are greeted with an interactive mosaic of pathways including the Well Naturally story, products and new recipes. There is also an integrated Instagram feed tagged #wellnaturally so fans can play a part in crafting the Well Naturally homepage with their own content. The Products pages feature interactive galleries where visitors can browse the variety of available flavours and each variety’s detailed nutritional information including ingredients, allergens and calorie content. The Recipes section contains new recipes for indulgent, chocolate-filled and homemade treats that visitors can read, download, share with friends and create at home using No Sugar Added Melts.

6

products

17

flavours

50

recipes

5,000

monthly visits

Impact

A new lease of life.


Using Yump’s user-centered design methodology, we collaborated effectively with Vitality Brands to ensure the website look and feel stayed true to the Well Naturally’s brand values and guidelines, with vibrant colours, elegant typography, and clean use of space to create a modern, positive and sophisticated digital experience for all visitors and fans. The new website was launched at the same time as the newly unveiled rebrand of the entire No Sugar Added product range, receiving acclaim from internal stakeholders and fans alike.

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