What did you do?
I flew into San Francisco, the famed city, home of Twitter and gateway to Silicon Valley. I spent three days exploring the city, and the last day connecting with local businesses in the greater bay area to the south.
- Zipping around the streets of San Francisco on a bike tour.
- Sipping cappuccino while working on the laptop, a popular activity by locals, at Four Barrels.
- Interacting with science exhibits like a kid all over again at the Exploratorium.
- Talking about design and community with the Zurb team at their office in the heart of Silicon Valley.
Most Inspiring moment!
Touring Zurb’s office in Campbell. Working there was an experience and every team member knew their purpose and exuded the company’s philosophies. Zurbians are creative, collaborative and community-driven. Their environment and internal activities are set up to encourage those qualities.
What did you learn?
Experience. All the must-see shops and brands I visited in San Francisco invested in creating unique, heart-felt experiences for their customers and staff. Four Barrels had great coffee, high ceiling and creative wall art to make their customers relaxed and inspired while they work. My guide at SOSF, the highest-rated bike tour provider on TripAdvisor, knew the city’s history like the back of his palm and showed us the city’s secrets only like a local could.
Successful brands invest in creating a better experience for their most important customers. Answer their needs, solve their frustrations, empathise with their situations, and businesses will be rewarded with strong customer relationships that are not dependent on discounts or advertisements.
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