Now in its fourth year, the Social Media for the Public Sector Conference will be held in conjunction with the Strategic Communications for the Public Sector Conference at Rydges Melbourne on the 29th and 30th of April – making it the one-stop event for all the communications needs of the three tiers of government and wider public sector.

We are proud to be a sponsor and part of an impressive speaker line-up which includes Franky Saegerman, Head of Social Media Team at NATO, Alun Probert, former Executive Director of Strategic Communications from the NSW Department of Premier Cabinet, and representatives from local organisations including the Australian Communications and Media Authority, VicRoads, the Victorian Electoral Commission, the Department of Human Services, the Australian Renewable Energy Agency and many more.

As one of the few Melbourne digital agency representatives, Yump’s very own Creative Director and UX strategist Yuan Wang will be presenting his talk “Click me and be my fan: how to apply UX and behavioural nudges to make an impact”.

Here’s a brief synopsis: More clicks in social media translate to higher audience reach, engagement and participation. Find out how public sector organisations can get more clicks and satisfy stakeholders by implementing user experience (UX) techniques and experimenting with behavioural nudges. Using Yump’s case studies in both private and public sectors, we examine how you can apply simple qualitative and quantitative measures to craft a social media strategy that delivers measurable results.

Can’t attend? We will make our slides available on in May after the conference. Yuan will also be presenting a different version of the talk at the April Be Responsive MeetUp on Tuesday April 14th.