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Our values

Yump is passionate about aiding businesses and organisations that make a difference in the world. After all, we’ve seen firsthand how superior digital experiences can change lives for the better. Here are three ways we achieve it.

Emotional awareness

We influence positive change by combining niche technical skills with emotional intelligence and contextual awareness. With these pillars, we build digital solutions that highlight impactful services and help the vulnerable people that rely on them.

Sustainable development

Our team comprises UX designers, developers and project managers that are driven to fulfil the visions of socially responsible brands and contribute to the United Nations’ Sustainable Development Goals.

Positive change

Whether it be building donation pathways, increasing community engagement or providing life-changing information for those who need it most, we’re committed to creating a more optimistic future.

Our team

Our team believes in what we do. While their extensive experience helps create success, we know that high-stakes projects are about more than bottom lines. We’re advocates for people more disadvantaged and less visible than ourselves, and our work is the means to positively shape their lives.

We’re big dreamers, too. Our combined strengths provide the management and cost control to help even difficult projects get off the ground. At the end of the day, we’re all about delivering the highest quality work and customer support without the usual snags. No impossibilities. No social disconnect. No barriers to action.

Our leadership team

Yuan Wang

CEO & Head of UX

A multi award-winning tech founder and UX designer with Create, AIMIA and APPA awards to his credit, Yuan has helped some of Australia's largest not-for-profit organisations and social enterprises achieve superior engagement. Yuan is an advocate of user-centred design principles and collaborative design workshops and speaks regularly at UX Australia, Australia's premier user experience design conference.

Rachael Ivancic

General Manager

Scottish born Rachael’s digital career spans two continents, multiple industries and 15 years. Specialising in leading cross-functional teams, digital strategy, and project management, she has a passion for agile ways of working and new technologies. Rachael genuinely loves what she does, something those who work alongside her are quick to discover. She's armed with a tenacity to drive projects forward, bringing an effervescent energy to everything she does.

Wei Lin

Head of Development Team

Wei brings more than 10 years of experience in front and back-end software engineering, databases, server architecture, mobile and responsive development to Yump. As well as leading Yump’s talented team of Australian on-site developers, he’s a highly skilled full-stack developer, Wordpress expert and Craft champion. His focus on technical innovation has contributed to the agency’s award-winning success.