InLife
InLife Independent Living is a disability support agency for people with complex disability needs. They needed an extensive rebrand and revitalisation of their digital presence. We were engaged to build support foundations for their service and vision - to positively transform the experience of disability support.
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Barriers to growth and an outdated website
While InLife has a need to attract new clients, their primary focus is attracting new staff, which has been their greatest barrier to growth. Their branding did not position them as an industry leader and an outdated website design didn't align with their technology priorities or their vision. The website was hard to navigate and failed to meet accessibility standards - a significant issue considering their user base.
Transforming disability support through inclusive UX
With a commitment to inclusivity, accessibility, and user-centred design, we set out to transform their digital offering. Craft CMS was recommended as a content management system because it enables content managers with limited technical knowledge to efficiently and effectively manage the website.
Employing an iterative design and development approach, we chose to shift the emphasis towards attracting new employees to transform InLife’s support potential. This involved prioritising current opportunities, ‘Join our Team’ actions and employment information. We streamlined the application process, by allowing job seekers to filter job opportunities according to their preferences.
The rollout of these upgrades within the rebrand enabled InLife to attract new staff, as well as qualify new clients while strengthening their position as an industry leader in the disability sector.
An industry leader in the disability sector
The new brand and website were launched to the InLife community at the MCG in August 2022. Site traffic reports showed a 100% increase in unique visitors in Australia when compared to the year before. The optimised mobile experience increased usage of the platform on handheld devices by 40%.
Conversion rates and numbers of qualified leads increased and because the website effectively informs and screens potential clients, the quality of conversions and enquiries also improved. Critically, the revamped careers section has helped attract top talent, of which 94% would recommend InLife as an employer to their friends and colleagues. The transformation has had a broad-ranging impact, enabling InLife to strengthen their position and secure their place as an industry leader in the disability sector.
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University Of Sydney
University Of Sydney’s Matilda Centre For Research In Mental Health And Substance Use aims to prevent and treat mental and substance use disorders. By combining the knowledge of experts in the field and community members with insightful data, new technologies and evidence-based trial programs, the Matilda Centre provides the support necessary to save lives.
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MS Plus
MS Plus is a not-for-profit organisation providing information, research and support to people living with MS and other neurological conditions. We teamed up with strategic consultancy The Contenders to address MS Plus’s confusing and fragmented role in the community with a refreshed brand and a remarkable website transformation.
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Easy Weddings
Easy Weddings is the number one wedding marketplace in Australia, offering tools and resources that help couples plan their wedding. Easy Weddings partnered with us to redesign their user experience and prioritise their offering - wedding packages, supplier listings and planning tools that simplify and streamline the wedding planning process.
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Queen Elizabeth Centre
Queen Elizabeth Centre (QEC) is Victoria’s largest provider of early parenting services, offering tailored programs, addressing parenting concerns, and promoting confident and capable families. After rapid growth resulted in a site that no longer met the needs of the organisation, we led the discovery process and redesign for their new website.
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Swinburne University
Swinburne University is a top Melbourne university creating career-ready graduates in business, health, science, design, technology and innovation. Its research institutes benefit Australians in countless ways by regularly tackling crucial challenges with informed research.
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Scope Australia
Scope Australia is a not-for-profit disability services provider delivering meaningful opportunities and support for people with complex intellectual and physical disabilities. With the recent acquisition of another disability service provider, multiple websites needed to be combined under one new master brand and a more sophisticated, multifunction website was created.