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Project

Berry Street Gifts

Berry Street engaged Yump to revamp their Virtual Gift Catalogue, a fundraising website allowing individuals to purchase meaningful gifts to support Berry Street's mission of helping those families impacted by abuse, neglect, and family violence.

Berry Street Gifts Challenge
Berry Street Gifts Challege Mobile
Challenge

Integrate complex features

Berry Street had already created a website development roadmap, but the team was unsure about how to implement it. There was uncertainty on how critical features and functionality should be implemented to meet UX design best practices, accessibility standards, and timeline constraints.

Getting these right would majorly impact its ability to reach more audiences, increase access to services, and drive donations – that’s why Yump was brought on board.

Berry Street Gifts Solution
Berry Street Gifts Solution Mobile
Solution

Implement accessible website design

The Yump team came up with a suite of solutions based on the roadmap. The final product had to be compliant with WCAG accessibility guidelines, and drive growth and engagement with children, young people and families while staying in line with a precise budget.

To do this, we redesigned and redeveloped the entire Berry Street website by restructuring the site map to improve access to specific programs, services, training and events.

We also revitalised the look and feel of the website by using playful elements from the branding guidelines. Last but not least, we also redesigned the website’s donation pathway to emphasise the positive impact of giving.


Berry Street Gifts Outcome
Berry Street Gifts Outcome Mobile
Outcomes

Connecting People To Crucial Services

There were many successes overall, including a 66% increase in users, 87% increase in page views and 13.5% increase in average session duration, compared to a year ago.

The redevelopment of the program finder feature allows families to find relevant services quicker and easier – an incredibly important step in guaranteeing everyone gets the help they need when they need it.