Alannah and Madeline Foundation
The Alannah & Madeline Foundation helps to keep children and young people free from violence and trauma. Various challenges with the Foundation’s digital ecosystem impacted their capacity to meet their community’s needs. We were engaged to transform that environment and empower AMF to achieve their organisational objectives.
A non-sustainable interim solution
To commemorate their 25th anniversary, the Alannah & Madeline Foundation launched a refreshed brand and website, to help them achieve the goals of their new era. However, technical issues such as updating on the Umbraco Platform plagued the new site.
A scaled-back solution was created on WordPress, with a redirected domain which was of course only an interim measure. A solution was required that solved these ongoing issues and provided a solid and reliable base for them to achieve success with and drive positive change.
A digital ecosystem that resonates with supporters
To create a best-in-class experience for supporters of the foundation, we employed a comprehensive discovery process that engaged stakeholders through a series of UX workshops. This approach allowed for the validation of ideas, identification of user needs, and prioritisation of key features.
Through user journey mapping, wireframing, and design workshops, we were able to rejuvenate the AMF’s digital environment. We crafted a bright, engaging experience that prioritised the needs of users and shifted the focus visually to evoke hope and positive futures for children and young people of all ages.
A trusted voice for young people
Following the implementation of this user-centred design approach, the Alannah & Madeline Foundation witnessed a 54% increase in visitors, likely due to a more robust SEO strategy, a better user experience on mobile devices and a refreshed brand identity.
The new website offers a much stronger community experience and fosters a sense of belonging and empowerment among all types of visitors, whether they are families, educators, or people who support the Alannah & Madeline Foundation. Together, we were able to create a digital ecosystem that positions the foundation as a trusted voice for the safety of children and young people in the community.
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MS Plus
MS Plus is a not-for-profit organisation providing information, research and support to people living with MS and other neurological conditions. We teamed up with strategic consultancy The Contenders to address MS Plus’s confusing and fragmented role in the community with a refreshed brand and a remarkable website transformation.
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Easy Weddings
Easy Weddings is the number one wedding marketplace in Australia, offering tools and resources that help couples plan their wedding. Easy Weddings partnered with us to redesign their user experience and prioritise their offering - wedding packages, supplier listings and planning tools that simplify and streamline the wedding planning process.
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Western Victoria PHN
Western Victoria Primary Health Network (WVPHN) works with the primary care sector to improve health outcomes, particularly for those at risk. With our experience designing for and with vulnerable user groups, we were engaged to develop a digital platform that enabled better access to mental health support services in the Ballarat region.
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Energy And Water Ombudsman Victoria
EWOV (Energy And Water Ombudsman Victoria) is a not-for-profit ombudsman that seeks to resolve energy and water complaints in Victoria. As an independent dispute resolution service, EWOV aims to provide Victorian customers a sense of control and satisfaction with free, accessible, informal and fast dispute resolution.
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Eastern Melbourne PHN
When it comes to mental health, suicide, and services related to alcohol and other drugs (AOD), finding the right help at the right time isn’t always easy. The Eastern Melbourne Primary Health Network (EMPHN) dismantles these health-related barriers for Australians, by simplifying access to existing mental health and rehabilitation services, commissioning services to improve health outcomes.
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Berry Street Gifts
Berry Street Gifts is a fundraising website supporting Berry Street's mission to help families impacted by poverty, violence and abuse. They engaged us to revamp their virtual gift catalogue and increase visitor engagement and fundraising via an improved user experience.