Alannah and Madeline Foundation
The Alannah & Madeline Foundation helps to keep children and young people free from violence and trauma. Various challenges with the Foundation’s digital ecosystem impacted their capacity to meet their community’s needs. We were engaged to transform that environment and empower AMF to achieve their organisational objectives.
A non-sustainable interim solution
To commemorate their 25th anniversary, the Alannah & Madeline Foundation launched a refreshed brand and website, to help them achieve the goals of their new era. However, technical issues such as updating on the Umbraco Platform plagued the new site.
A scaled-back solution was created on WordPress, with a redirected domain which was of course only an interim measure. A solution was required that solved these ongoing issues and provided a solid and reliable base for them to achieve success with and drive positive change.
A digital ecosystem that resonates with supporters
To create a best-in-class experience for supporters of the foundation, we employed a comprehensive discovery process that engaged stakeholders through a series of UX workshops. This approach allowed for the validation of ideas, identification of user needs, and prioritisation of key features.
Through user journey mapping, wireframing, and design workshops, we were able to rejuvenate the AMF’s digital environment. We crafted a bright, engaging experience that prioritised the needs of users and shifted the focus visually to evoke hope and positive futures for children and young people of all ages.
A trusted voice for young people
Following the implementation of this user-centred design approach, the Alannah & Madeline Foundation witnessed a 54% increase in visitors, likely due to a more robust SEO strategy, a better user experience on mobile devices and a refreshed brand identity.
The new website offers a much stronger community experience and fosters a sense of belonging and empowerment among all types of visitors, whether they are families, educators, or people who support the Alannah & Madeline Foundation. Together, we were able to create a digital ecosystem that positions the foundation as a trusted voice for the safety of children and young people in the community.
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Berry Street Alumni Resource Hub
The Hub supports educators implementing the Berry Street Educational Model with resources, tools, and materials to help build safer, healthier and more engaging classrooms for all students. We led the website transformation project that included UX research and development of a clear implementation roadmap for the new Hub.
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MacKillop Family Services
MacKillop Family Services is a leading NDIS-registered provider of integrated services for children, young people and families. It educates and works for the rights of at-risk people to make sure they always feel safe, nurtured and connected in society.
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University Of Sydney
University Of Sydney’s Matilda Centre For Research In Mental Health And Substance Use aims to prevent and treat mental and substance use disorders. By combining the knowledge of experts in the field and community members with insightful data, new technologies and evidence-based trial programs, the Matilda Centre provides the support necessary to save lives.
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Western Victoria PHN
Western Victoria Primary Health Network (WVPHN) works with the primary care sector to improve health outcomes, particularly for those at risk. With our experience designing for and with vulnerable user groups, we were engaged to develop a digital platform that enabled better access to mental health support services in the Ballarat region.
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MS Plus
MS Plus is a not-for-profit organisation providing information, research and support to people living with MS and other neurological conditions. We teamed up with strategic consultancy The Contenders to address MS Plus’s confusing and fragmented role in the community with a refreshed brand and a remarkable website transformation.
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Sparkways
Sparkways is the new name for longstanding non-profit TRY Australia. Its services are focused on three key areas: childcare and kindergartens, mentoring for youth, and social enterprise. The organisation’s goal is to create foundations for thriving communities by supporting Victoria’s children and young people.