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Project

Alannah and Madeline Foundation

The Alannah & Madeline Foundation helps to keep children and young people free from violence and trauma. Various challenges with the Foundation’s digital ecosystem impacted their capacity to meet their community’s needs. We were engaged to transform that environment and empower AMF to achieve their organisational objectives.

AMF 1
AMF 1 XS
Challenge

A non-sustainable interim solution

To commemorate their 25th anniversary, the Alannah & Madeline Foundation launched a refreshed brand and website, to help them achieve the goals of their new era. However, technical issues such as updating on the Umbraco Platform plagued the new site. 

A scaled-back solution was created on WordPress, with a redirected domain which was of course only an interim measure. A solution was required that solved these ongoing issues and provided a solid and reliable base for them to achieve success with and drive positive change.  

AMF 2
AMF 2 XS
Solution

A digital ecosystem that resonates with supporters

To create a best-in-class experience for supporters of the foundation, we employed a comprehensive discovery process that engaged stakeholders through a series of UX workshops. This approach allowed for the validation of ideas, identification of user needs, and prioritisation of key features. 

Through user journey mapping, wireframing, and design workshops, we were able to rejuvenate the AMF’s digital environment. We crafted a bright, engaging experience that prioritised the needs of users and shifted the focus visually to evoke hope and positive futures for children and young people of all ages. 

AMF 3
AMF 3 XS
Outcomes

A trusted voice for young people

Following the implementation of this user-centred design approach, the Alannah & Madeline Foundation witnessed a 54% increase in visitors, likely due to a more robust SEO strategy, a better user experience on mobile devices and a refreshed brand identity.

The new website offers a much stronger community experience and fosters a sense of belonging and empowerment among all types of visitors, whether they are families, educators, or people who support the Alannah & Madeline Foundation. Together, we were able to create a digital ecosystem that positions the foundation as a trusted voice for the safety of children and young people in the community.