Queen Elizabeth Centre
Queen Elizabeth Centre (QEC) is Victoria’s largest provider of early parenting services, offering tailored programs, addressing parenting concerns, and promoting confident and capable families. After rapid growth resulted in a site that no longer met the needs of the organisation, we led the discovery process and redesign for their new website.
An outdated website lacking visual appeal
QEC's previous website was built on an outdated platform with very basic functionality. This became increasingly problematic with the rapid growth of the organisation in recent years. It was difficult to update and maintain from an organisational perspective and for users it was difficult to navigate. It lacked visual appeal, did not display elegantly across different devices and did not meet accessibility standards. It was obvious the current site would not meet the future needs of the organisation as it continued to grow.
Creating a welcoming digital space for families
To address the QEC's challenges and objectives, we embarked on a comprehensive discovery process. This involved engaging multiple stakeholders in a UX workshop to validate ideas and prioritise features. The workshop helped uncover user pain points and opportunities for engagement.
Building upon the insights gathered from the discovery process, the team adopted an iterative design and development approach. We developed an information architecture, visualised key pages and user journeys through digital wireframes, and underwent multiple design reviews.
Comprehensive web features were developed including a resource hub for parents and caregivers seeking information, advice, and support during the critical early years of parenting. Resources were grouped and made filterable by keyword, type and category, allowing visitors to quickly narrow down content based on their specific information needs. Full content migration, testing and deployment were also executed, along with the provision of post-launch support.
This full spectrum approach ensured the website accurately represented QEC's brand values, conveyed key messaging, and provided a seamless experience for families accessing their services.
A safe space for families and a growing organisation
The transformation of QEC's website is a reflection of their maturing and evolving organisation. The new content management system is easy-to-use, flexible and customisable. Its implementation has empowered the QEC's team to manage and update content, ensuring the site remains current and fresh, and positively impacting families accessing QEC's services.
We delivered a user-centric, highly visual, functional and accessible solution. The user-friendly design resulted in improved user engagement with a 9% increase in new visitors and session duration up 33%, helping to connect over 2,000 families to the QEC in 2022-2023. The solution now supports the QEC’s mission to inspire confident, capable communities that enable children to thrive.
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Western Victoria PHN
Western Victoria Primary Health Network (WVPHN) works with the primary care sector to improve health outcomes, particularly for those at risk. With our experience designing for and with vulnerable user groups, we were engaged to develop a digital platform that enabled better access to mental health support services in the Ballarat region.
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Berry Street Alumni Resource Hub
The Hub supports educators implementing the Berry Street Educational Model with resources, tools, and materials to help build safer, healthier and more engaging classrooms for all students. We led the website transformation project that included UX research and development of a clear implementation roadmap for the new Hub.
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Alannah and Madeline Foundation
The Alannah & Madeline Foundation helps to keep children and young people free from violence and trauma. Various challenges with the Foundation’s digital ecosystem impacted their capacity to meet their community’s needs. We were engaged to transform that environment and empower AMF to achieve their organisational objectives.
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MS Plus
MS Plus is a not-for-profit organisation providing information, research and support to people living with MS and other neurological conditions. We teamed up with strategic consultancy The Contenders to address MS Plus’s confusing and fragmented role in the community with a refreshed brand and a remarkable website transformation.
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University Of Sydney
University Of Sydney’s Matilda Centre For Research In Mental Health And Substance Use aims to prevent and treat mental and substance use disorders. By combining the knowledge of experts in the field and community members with insightful data, new technologies and evidence-based trial programs, the Matilda Centre provides the support necessary to save lives.
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InLife
InLife Independent Living is a disability support agency for people with complex disability needs. They needed an extensive rebrand and revitalisation of their digital presence. We were engaged to build support foundations for their service and vision - to positively transform the experience of disability support.