Refreshed UX streamlines wedding planning

Easy Weddings underwent a shift in their business strategy that prioritised packages and direct-to-consumer services. This required a website that would reflect these solutions and respond to evolving consumer and business needs. Other challenges included an outdated site design and a mobile interface that was compromising their capacity to achieve strong SEO outcomes. 

We initiated a comprehensive discovery process, collaborating with stakeholders and engaged couples to collect insights. Through targeted workshops, we were able to identify crucial user needs, validate ideas, and prioritise features. An iterative design approach encompassed digital wireframes, visual design, and a seamless briefing by way of handover to Easy Weddings’ team of developers. This ensured a smooth transition from design to development.

The updated aesthetics and user interface elevated the overall perception of Easy Weddings’ offering. The premium and elegant refreshed design of Easy Weddings' website played a vital role in boosting brand trust, as indicated through a lot of the feedback received in the weeks after launch. A significantly improved mobile experience saves couples a substantial amount of time and money and greatly reduces the stress involved in planning weddings. 

Easy Weddings is now positioned as Australia’s most sophisticated and reputable wedding planning platform with 80% of Australian couples using the platform to connect with their dream wedding suppliers. We delivered a bride-centric, luxurious and mobile-friendly experience. Today, Easy Weddings considers us as a trusted partner and a valuable extension of their digital team and this ongoing collaboration will continue to revolutionise the wedding industry.