Sparkways
Sparkways is the new name for longstanding non-profit TRY Australia. Its services are focused on three key areas: childcare and kindergartens, mentoring for youth, and social enterprise. The organisation’s goal is to create foundations for thriving communities by supporting Victoria’s children and young people.
A legacy stuck in the past
TRY Australia came to Yump looking for a complete website refresh. Previously it used multiple websites to host different services, fragmenting its audience and negatively impacting SEO rankings.
To improve the effectiveness of their core message, TRY Australia needed to unify their main services and consolidate them into one website. As part of this shift, TRY needed a new identity that reflected its aspirations for the future. Before a new website could be designed, a new name and logo had to be established in line with a new strategy.
Reinvigorating a historically significant brand
To determine what structure, features, and content would work best for the new Sparkways website, Yump conducted a best practice review, analytics audit, and a stakeholder workshop.
Key insights included a high percentage of users visiting the mobile site and a reliance on the ‘Find a Kindergarten’ function. We applied our research to create a new site design that simplified use on the go and prioritised a childcare centre locator.
Helping 90% more people find what they need
Since launch, the new Sparkways website has seen a dramatic 90% increase in users, a 34% increase in sessions, and a 16% decrease in bounce rate when compared to the same period the year before.
This positive change is bolstered due to users primarily navigating to the ‘careers’, ‘find a childcare centre’, and ‘mentoring’ pages – a perfect alignment with Sparkways’ goal to better engage with job seekers, parents, and mentees.
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Expression Australia
Expression Australia (EA), formerly known as VicDeaf, is a not-for-profit organisation and ambassador of Deaf culture and Auslan. Created by and for the Deaf community, EA proudly upholds social accessibility by using both Auslan and English to create a bilingual and bicultural workplace.
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Healthe Care Australia
Healthe Care is one of the nation’s largest privately-owned healthcare organisations. It’s simple philosophy of empowerment unites people with the right tools, information, and services necessary to take control of their health. It operates a strong portfolio of 35 hospitals – including 2,500 beds and 70 operating theatres – across major cities and key regional areas in Australia and New Zealand.
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Positive Partnerships
Positive Partnerships is a national project funded by the Australian government and delivered by Autism Spectrum Australia. They work with Australian schools, communities and families to deliver free resources, workshops and online learning related to autism. This evidence-based content helps Positive Partnerships inform families and make a real difference in the lives of young people with autism.
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Thankyou
Thankyou’s mission is to solve poverty by redistributing wealth from consumer spending. Using its innovative range of personal care and baby products, the social enterprise redirects profits to uplift 764 million people living in extreme poverty around the world.
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Autism Spectrum Australia
Autism Spectrum Australia (Aspect) is Australia’s largest national service provider for people on the autism spectrum.
It oversees one of the largest autism-specific school programs in the world and offers support and evidence-informed solutions designed to improve the lives of people on the autism spectrum and their families.
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KU Children's Services
KU is one of Australia’s largest providers of preschool, childcare, and early education services. A proud non-profit, KU delivers, supports, and leads high-quality inclusive play-based learning programs across 150 centres nationwide. By developing courses for early childhood teachers, educators and practitioners, KU fosters growth, empowers teachers, and enables children to become the creators, thinkers, and doers of today and tomorrow.