Sparkways
Sparkways is the new name for longstanding non-profit TRY Australia. Its services are focused on three key areas: childcare and kindergartens, mentoring for youth, and social enterprise. The organisation’s goal is to create foundations for thriving communities by supporting Victoria’s children and young people.
A legacy stuck in the past
TRY Australia came to Yump looking for a complete website refresh. Previously it used multiple websites to host different services, fragmenting its audience and negatively impacting SEO rankings.
To improve the effectiveness of their core message, TRY Australia needed to unify their main services and consolidate them into one website. As part of this shift, TRY needed a new identity that reflected its aspirations for the future. Before a new website could be designed, a new name and logo had to be established in line with a new strategy.
Reinvigorating a historically significant brand
To determine what structure, features, and content would work best for the new Sparkways website, Yump conducted a best practice review, analytics audit, and a stakeholder workshop.
Key insights included a high percentage of users visiting the mobile site and a reliance on the ‘Find a Kindergarten’ function. We applied our research to create a new site design that simplified use on the go and prioritised a childcare centre locator.
Helping 90% more people find what they need
Since launch, the new Sparkways website has seen a dramatic 90% increase in users, a 34% increase in sessions, and a 16% decrease in bounce rate when compared to the same period the year before.
This positive change is bolstered due to users primarily navigating to the ‘careers’, ‘find a childcare centre’, and ‘mentoring’ pages – a perfect alignment with Sparkways’ goal to better engage with job seekers, parents, and mentees.
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Swinburne University
Swinburne University is a top Melbourne university creating career-ready graduates in business, health, science, design, technology and innovation. Its research institutes benefit Australians in countless ways by regularly tackling crucial challenges with informed research.
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Thankyou
Thankyou’s mission is to solve poverty by redistributing wealth from consumer spending. Using its innovative range of personal care and baby products, the social enterprise redirects profits to uplift 764 million people living in extreme poverty around the world.
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MacKillop Family Services
MacKillop Family Services is a leading NDIS-registered provider of integrated services for children, young people and families. It educates and works for the rights of at-risk people to make sure they always feel safe, nurtured and connected in society.
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Carers NSW
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KU Children's Services
KU is one of Australia’s largest providers of preschool, childcare, and early education services. A proud non-profit, KU delivers, supports, and leads high-quality inclusive play-based learning programs across 150 centres nationwide. By developing courses for early childhood teachers, educators and practitioners, KU fosters growth, empowers teachers, and enables children to become the creators, thinkers, and doers of today and tomorrow.
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Energy And Water Ombudsman Victoria
EWOV (Energy And Water Ombudsman Victoria) is a not-for-profit ombudsman that seeks to resolve energy and water complaints in Victoria. As an independent dispute resolution service, EWOV aims to provide Victorian customers a sense of control and satisfaction with free, accessible, informal and fast dispute resolution.