Sparkways
Sparkways is the new name for longstanding non-profit TRY Australia. Its services are focused on three key areas: childcare and kindergartens, mentoring for youth, and social enterprise. The organisation’s goal is to create foundations for thriving communities by supporting Victoria’s children and young people.
A legacy stuck in the past
TRY Australia came to Yump looking for a complete website refresh. Previously it used multiple websites to host different services, fragmenting its audience and negatively impacting SEO rankings.
To improve the effectiveness of their core message, TRY Australia needed to unify their main services and consolidate them into one website. As part of this shift, TRY needed a new identity that reflected its aspirations for the future. Before a new website could be designed, a new name and logo had to be established in line with a new strategy.
Reinvigorating a historically significant brand
To determine what structure, features, and content would work best for the new Sparkways website, Yump conducted a best practice review, analytics audit, and a stakeholder workshop.
Key insights included a high percentage of users visiting the mobile site and a reliance on the ‘Find a Kindergarten’ function. We applied our research to create a new site design that simplified use on the go and prioritised a childcare centre locator.
Helping 90% more people find what they need
Since launch, the new Sparkways website has seen a dramatic 90% increase in users, a 34% increase in sessions, and a 16% decrease in bounce rate when compared to the same period the year before.
This positive change is bolstered due to users primarily navigating to the ‘careers’, ‘find a childcare centre’, and ‘mentoring’ pages – a perfect alignment with Sparkways’ goal to better engage with job seekers, parents, and mentees.
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Positive Partnerships
Positive Partnerships is a national project funded by the Australian government and delivered by Autism Spectrum Australia. They work with Australian schools, communities and families to deliver free resources, workshops and online learning related to autism. This evidence-based content helps Positive Partnerships inform families and make a real difference in the lives of young people with autism.
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Expression Australia
Expression Australia (EA), formerly known as VicDeaf, is a not-for-profit organisation and ambassador of Deaf culture and Auslan. Created by and for the Deaf community, EA proudly upholds social accessibility by using both Auslan and English to create a bilingual and bicultural workplace.
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Swinburne University
Swinburne University is a top Melbourne university creating career-ready graduates in business, health, science, design, technology and innovation. Its research institutes benefit Australians in countless ways by regularly tackling crucial challenges with informed research.
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Alannah and Madeline Foundation
The Alannah & Madeline Foundation helps to keep children and young people free from violence and trauma. Various challenges with the Foundation’s digital ecosystem impacted their capacity to meet their community’s needs. We were engaged to transform that environment and empower AMF to achieve their organisational objectives.
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InLife
InLife Independent Living is a disability support agency for people with complex disability needs. They needed an extensive rebrand and revitalisation of their digital presence. We were engaged to build support foundations for their service and vision - to positively transform the experience of disability support.
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CMRI Jeans For Genes
Children’s Medical Research Institute (CMRI) is responsible for “Jeans For Genes Day,” one of the most recognised fundraising days in Australia. Contributions go towards the world-leading scientific research institute in the areas of cancer, neurobiology, embryology and gene therapy – making a life-changing difference to children, young people, and their families.