Healthe Care Australia
Healthe Care is one of the nation’s largest privately-owned healthcare organisations. It’s simple philosophy of empowerment unites people with the right tools, information, and services necessary to take control of their health. It operates a strong portfolio of 35 hospitals – including 2,500 beds and 70 operating theatres – across major cities and key regional areas in Australia and New Zealand.
Overseeing fragmented and costly websites
Procuring 35 hospitals across Australia and New Zealand meant Healthe Care also possessed numerous complicated websites. It needed a single centralised and scalable website framework that supported both current needs and future growth.
This solution would prevent the fragmented, costly method of building a new website each time a new hospital was acquired, saving Healthe Care hassles in the long run.
Optimised for SEO and mobile. Tested by patients
Yump developed desktop and mobile design prototypes based on stakeholder insights that were extensively tested by patients accessing four main service areas: surgical, maternity, mental health, and rehabilitation. We also conducted SEO research to find the most strategic keywords for each hospital type.
However, the highlight of this project was the ground-breaking cloning tool we built. It allowed Healthe Care to replicate a selected website theme for each new hospital. All these technical capabilities were then brought to life using Craft CMS.
Scalable, cost-effective, and patient-friendly
Healthe Care Australia’s digital transformation was a resounding success. The new website framework met business objectives, stakeholder expectations, and patient needs – while remaining mobile-optimised, SEO-focused, and user-friendly.
It also provided a scalable and cost-effective foundation for any hospitals that become a part of the future Healthe Care network, saving the organisation more than $500,000 in three years.