Carers NSW is a carer organisation promoting the recognition and support of carers. It does this by promoting community opportunities, driving policy reform and investing in research and service-delivery. The work it does is vital. Carers NSW keeps carers supported, engaged, and up to date – ultimately helping them navigate a constantly changing service landscape.
Poor audience and client visibility
The Yump team had previously partnered with Carers NSW to develop its ‘career peer connect’ and ‘carers & employers’ websites. The impressive results made Carers NSW reconsider what it could achieve improving content across its main site. its website was not accessibility compliant.
It also did not feature responsive design for mobile and tablet use. At a high level, the Carers NSW website was outdated too – it didn’t reflect how Carers NSW wanted to be perceived. Severe limitations with the CMS made managing content even more difficult.
Complete website overhaul
We worked with Carers NSW to develop a new website that would increase information visibility and simplify the carer-discovery process. Recognising it needed an overhaul, we started by analysing site data analytics. We also interviewed stakeholders to identify user and business needs – these findings informed the redesign process while remaining faithful to the branding guidelines.
In the end, we re-platformed the Carers NSW website completely using Craft CMS, a more intuitive tech solution. Our work also included extensive functionality, browser, and mobile testing. These in-depth reviews ensured the new site experience would be consistent on all screen devices.
Increased service discovery
The New Carers NSW website dramatically improved service delivery to people in carer communities. The overhaul helped raised important carer-related awareness, offered targeted support for young carers, increased access to education and training resources and provided more timely communication vital to support groups and individual carers.