CMRI Jeans For Genes
Children’s Medical Research Institute (CMRI) is responsible for “Jeans For Genes Day,” one of the most recognised fundraising days in Australia. Contributions go towards the world-leading scientific research institute in the areas of cancer, neurobiology, embryology and gene therapy – making a life-changing difference to children, young people, and their families.
Unify underperforming sites to increase efficiency
CMRI had several platforms within its extensive network but managing these separately rapidly drained resources.
To overcome this problem and divert funds to where they could make the most impact, CMRI needed a new co-branded website that could consolidate all of its existing platforms.
Fundraising campaigns were also overly reliant on in-person activities, so a new website needed to focus on promoting online donations and opening up fundraising pathways.
Extensive platform integration
Yump was engaged to develop the new website and CMS, donations flow, and integrations with salesforce and raisely, a peer-to-peer fundraising platform.
We implemented extensive user research from the start of the project to guarantee the website would attract the right people.
Our research consisted of site data analysis, stakeholder workshops, and user interviews to create an experience targeted at researchers, donors and fundraisers.
Our work helped raise $1,319,713
The new website consolidated all existing platforms to divert funds to where they were needed most.
It saw a 26% increase in pages per session, 34% increase in average session duration, 11% decrease in bounce rate and helped raise a hugely impactful $1,319,713 in donations for Jeans For Genes in 2020.
Donor information was also automatically transferred from the website to salesforce, freeing resources by reducing manual work and staff time.
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Healthe Care Australia
Healthe Care is one of the nation’s largest privately-owned healthcare organisations. It’s simple philosophy of empowerment unites people with the right tools, information, and services necessary to take control of their health. It operates a strong portfolio of 35 hospitals – including 2,500 beds and 70 operating theatres – across major cities and key regional areas in Australia and New Zealand.
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Expression Australia
Expression Australia (EA), formerly known as VicDeaf, is a not-for-profit organisation and ambassador of Deaf culture and Auslan. Created by and for the Deaf community, EA proudly upholds social accessibility by using both Auslan and English to create a bilingual and bicultural workplace.
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MacKillop Family Services
MacKillop Family Services is a leading NDIS-registered provider of integrated services for children, young people and families. It educates and works for the rights of at-risk people to make sure they always feel safe, nurtured and connected in society.
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Legal Practitioners Liability Committee
Legal Practitioners Liability Committee (LPLC) is the professional indemnity insurer to Victorian legal practices and national law firms. Across Victoria and Australia, it insures more than 20,000 solicitors and barristers.
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Berry Street
Berry Street is a family service organisation that advocates for the protection of children, young people and families. It does this by positively reimagining systems that deliver important services to those in need – in turn developing safer, more secure and well-informed communities.
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Carers NSW
Carers NSW is a carer organisation promoting the recognition and support of carers. It does this by promoting community opportunities, driving policy reform and investing in research and service-delivery. The work it does is vital. Carers NSW keeps carers supported, engaged, and up to date – ultimately helping them navigate a constantly changing service landscape.