KU Children's Services
KU is one of Australia’s largest providers of preschool, childcare, and early education services. A proud non-profit, KU delivers, supports, and leads high-quality inclusive play-based learning programs across 150 centres nationwide. By developing courses for early childhood teachers, educators and practitioners, KU fosters growth, empowers teachers, and enables children to become the creators, thinkers, and doers of today and tomorrow.
Redundant and ineffective platform
KU’s outdated website was unusable, ineffective as a marketing tool, and couldn’t fulfil its vision of unparalleled community support. With an extensive refresh in mind, KU approached Yump to revitalise its entire digital presence.
The goal was to expand its functionality and include a childcare centre directory, integration of professional development courses, careers information, and a job search.
Engaging the whole organisation in UX
Yump conducted stakeholder workshops to engage multiple levels of the organisation in the design thinking process – from KU’s CEO to their marketing assistants. Every session produced insights that helped create the content strategy required for the new website.
By prioritising functionality according to user needs, we created a multi-faceted website that effectively targeted parents looking for childcare services, educators seeking professional development, and jobseekers hunting for childcare jobs.
More engagement and community leadership
The revitalised KU website received strong support and extremely positive feedback from all stakeholders, including executives, staff members, and parents. Online enquiries jumped, with more than 5,000 enquiries in just four months. The new site also gained a 287% increase in organic search traffic and a 113% increase in total traffic.
Yump has since continued partnering with KU to deliver marketing and communications initiatives, including its 125 Years Celebration and 2020 Annual Report. Most significant is the release of the KU Sector Capacity Building Program – a gated content hub comprising valuable disability and inclusion resources for primary school educators. This separate website aligns with KU’s values and is an extension of the KU brand.
-
Healthe Care Australia
Healthe Care is one of the nation’s largest privately-owned healthcare organisations. It’s simple philosophy of empowerment unites people with the right tools, information, and services necessary to take control of their health. It operates a strong portfolio of 35 hospitals – including 2,500 beds and 70 operating theatres – across major cities and key regional areas in Australia and New Zealand.
-
Berry Street
Berry Street is a family service organisation that advocates for the protection of children, young people and families. It does this by positively reimagining systems that deliver important services to those in need – in turn developing safer, more secure and well-informed communities.
-
CMRI Jeans For Genes
Children’s Medical Research Institute (CMRI) is responsible for “Jeans For Genes Day,” one of the most recognised fundraising days in Australia. Contributions go towards the world-leading scientific research institute in the areas of cancer, neurobiology, embryology and gene therapy – making a life-changing difference to children, young people, and their families.
-
Autism Spectrum Australia
Autism Spectrum Australia (Aspect) is Australia’s largest national service provider for people on the autism spectrum.
It oversees one of the largest autism-specific school programs in the world and offers support and evidence-informed solutions designed to improve the lives of people on the autism spectrum and their families.
-
Energy And Water Ombudsman Victoria
EWOV (Energy And Water Ombudsman Victoria) is a not-for-profit ombudsman that seeks to resolve energy and water complaints in Victoria. As an independent dispute resolution service, EWOV aims to provide Victorian customers a sense of control and satisfaction with free, accessible, informal and fast dispute resolution.
-
Positive Partnerships
Positive Partnerships is a national project funded by the Australian government and delivered by Autism Spectrum Australia. They work with Australian schools, communities and families to deliver free resources, workshops and online learning related to autism. This evidence-based content helps Positive Partnerships inform families and make a real difference in the lives of young people with autism.