Revitalised digital presence sees online enquiries and traffic surge

KU’s outdated website was unusable, ineffective as a marketing tool, and couldn’t fulfil its vision of unparalleled community support. With an extensive refresh in mind, KU approached Yump to revitalise its entire digital presence.

The goal was to expand its functionality and include a childcare centre directory, integration of professional development courses, careers information, and a job search.

Yump conducted stakeholder workshops to engage multiple levels of the organisation in the design thinking process – from KU’s CEO to their marketing assistants. Every session produced insights that helped create the content strategy required for the new website.

By prioritising functionality according to user needs, we created a multi-faceted website that effectively targeted parents looking for childcare services, educators seeking professional development, and jobseekers hunting for childcare jobs.

The revitalised KU website received strong support and extremely positive feedback from all stakeholders, including executives, staff members, and parents. Online enquiries jumped, with more than 5,000 enquiries in just four months. The new site also gained a 287% increase in organic search traffic and a 113% increase in total traffic.

Yump has since continued partnering with KU to deliver marketing and communications initiatives, including its 125 Years Celebration and 2020 Annual Report. Most significant is the release of the KU Sector Capacity Building Program – a gated content hub comprising valuable disability and inclusion resources for primary school educators. This separate website aligns with KU’s values and is an extension of the KU brand.