Legal Practitioners Liability Committee
Legal Practitioners Liability Committee (LPLC) is the professional indemnity insurer to Victorian legal practices and national law firms. Across Victoria and Australia, it insures more than 20,000 solicitors and barristers.
Disorganised and difficult to navigate
LPLC offers quality insurance and advice to protect legal practitioners and their clients. To deliver on its mission, it proudly shares valuable guidance and resources online via its website. Unfortunately, the LPLC website was outdated, and information was provided with little sense of order.
To overcome these user experience issues, LPLC engaged the Yump team to reimagine its online presence with an evidence-based UX approach.
Recategorising valuable assets
Spanning 70+ key pages with hundreds of assets across eight areas of law, this comprehensive rebuild posed a clear challenge. Our priority was gathering content to align with a new user-centric sitemap of a much smaller size.
To distil this vision, we conducted desk research, an analytics audit, a strategic review, and stakeholder workshops. We also created website design prototypes that enabled users to filter resources by keyword, area of law, and file type. We then tested these prototypes with LPLC members.
A new level of searchability online
Extensive testing of our prototypes with legal practitioners helped the new website achieve a 12% increase in the number of sessions per user, 12% increase in page views and 5% improvement in bounce rate.
With a new information architecture of around 40 pages and handy search filters, LPLC’s content is now an easy-to-navigate knowledgebase of resources designed for barristers and solicitors. This ease-of-use also translates to an increased capability to help reduce risk.