Expression Australia
Expression Australia (EA), formerly known as VicDeaf, is a not-for-profit organisation and ambassador of Deaf culture and Auslan. Created by and for the Deaf community, EA proudly upholds social accessibility by using both Auslan and English to create a bilingual and bicultural workplace.
Poor website accessibility
Expression Australia identified several challenges that impacted user accessibility.
These included a clunky, difficult to navigate website that didn’t meet WCAG standards, content being overly skewed towards English rather than Auslan, and a website that didn’t represent the interests of Deaf and hard of hearing people in a competitive NDIS landscape.
User-informed redesign
EA commissioned Yump to redesign and redevelop its main website using a user-centred, bilingual and bicultural approach.
Our team attended Deaf awareness training before embarking on the project, to gain insight into how Deaf and hard of hearing people navigate the world.
We then ran usability testing and focus groups with 14 Deaf and hard of hearing users to gather real-world insights.
Empowering Deaf users with Auslan content
The comprehensive roadmap we developed resulted in a wide variety of key site improvements.
Functionality improvements include a service locator, a Shopify-integrated online shop, Raisely donation platform and training management to help visitors sign up for Auslan classes.
Short, sharp Auslan “signpost” videos that appeared as thumbnails on cards were extensively used to help Deaf users navigate the website, resulting in over 200 Auslan videos across the whole site. These are all welcome solutions to better include and inform Australia’s Deaf community.
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MacKillop Family Services
MacKillop Family Services is a leading NDIS-registered provider of integrated services for children, young people and families. It educates and works for the rights of at-risk people to make sure they always feel safe, nurtured and connected in society.
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CMRI Jeans For Genes
Children’s Medical Research Institute (CMRI) is responsible for “Jeans For Genes Day,” one of the most recognised fundraising days in Australia. Contributions go towards the world-leading scientific research institute in the areas of cancer, neurobiology, embryology and gene therapy – making a life-changing difference to children, young people, and their families.
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Legal Practitioners Liability Committee
Legal Practitioners Liability Committee (LPLC) is the professional indemnity insurer to Victorian legal practices and national law firms. Across Victoria and Australia, it insures more than 20,000 solicitors and barristers.
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Energy And Water Ombudsman Victoria
EWOV (Energy And Water Ombudsman Victoria) is a not-for-profit ombudsman that seeks to resolve energy and water complaints in Victoria. As an independent dispute resolution service, EWOV aims to provide Victorian customers a sense of control and satisfaction with free, accessible, informal and fast dispute resolution.
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Berry Street Gifts
Berry Street Gifts is a fundraising website supporting Berry Street's mission to help families impacted by poverty, violence and abuse. They engaged us to revamp their virtual gift catalogue and increase visitor engagement and fundraising via an improved user experience.
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Healthe Care Australia
Healthe Care is one of the nation’s largest privately-owned healthcare organisations. It’s simple philosophy of empowerment unites people with the right tools, information, and services necessary to take control of their health. It operates a strong portfolio of 35 hospitals – including 2,500 beds and 70 operating theatres – across major cities and key regional areas in Australia and New Zealand.