Skip to main content

Expression Australia

Expression Australia (EA), formerly known as VicDeaf, is a not-for-profit organisation and ambassador of Deaf culture and Auslan. Created by and for the Deaf community, EA proudly upholds social accessibility by using both Auslan and English to create a bilingual and bicultural workplace.

Expression Australia desktop and mobile view

Poor website accessibility

Expression Australia identified several challenges that impacted user accessibility.

These included a clunky, difficult to navigate website that didn’t meet WCAG standards, content being overly skewed towards English rather than Auslan, and a website that didn’t represent the interests of Deaf and hard of hearing people in a competitive NDIS landscape.

Expression Australia mobile view

User-informed redesign

EA commissioned Yump to redesign and redevelop its main website using a user-centred, bilingual and bicultural approach.

Our team attended Deaf awareness training before embarking on the project, to gain insight into how Deaf and hard of hearing people navigate the world.

We then ran usability testing and focus groups with 14 Deaf and hard of hearing users to gather real-world insights.

Expression Australia online shop view

Empowering Deaf users with Auslan content

The comprehensive roadmap we developed resulted in a wide variety of key site improvements.

Functionality improvements include a service locator, a Shopify-integrated online shop, Raisely donation platform and training management to help visitors sign up for Auslan classes.

Short, sharp Auslan “signpost” videos that appeared as thumbnails on cards were extensively used to help Deaf users navigate the website, resulting in over 200 Auslan videos across the whole site. These are all welcome solutions to better include and inform Australia’s Deaf community.