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UX Strategy

Usefulness. Usability. Appeal. Engagement. Discover how our user experience strategies change the lives of people and organisations for the better.

Australia’s UX experts

We identify gaps and discover user needs to solve real-world problems. Based in Melbourne, our UX experts help you uncover insights, identify opportunities and implement important features that your customers love. The end result is a fit-for-purpose solution that overcomes tough roadblocks and drives the outcomes you’re looking for.


SEO content strategy

We know that a poorly structured digital experience will negatively affect user satisfaction, enquiries and conversions. Drawing on insights gathered during user research, our analysts devise content architecture that prioritises key information to ensure it can be easily found by your most important customers.

Workshops and interviews

Our team works with key stakeholders to identify the needs of users both internally and externally. We make this possible with insightful and collaborative workshops that explore customer behaviour, emotion, preferences and pathways to engagement.

Recommendation reports

Our user-based evaluation process identifies practical design issues that are easily missed. We facilitate, record and analyse all evaluation results, and provide clear design, content and functionality recommendations to resolve usability issues.

Heuristic evaluation

Our UX strategists conduct independent, non-biased heuristic evaluation of websites and digital platforms to discover valuable areas of growth. We then identify key usability issues and organisational requirements based on your target audiences and their needs.

Data analytics

All organisations track and collect valuable data, but few act on their findings. Our data experts help verify user behaviour, illustrate usage patterns and use data insights to optimise customer experiences for the people who rely on you most.

Product roadmap

We proudly create roadmaps that are both impactful and pragmatic. Our approach always prioritises features and functionality critical to business goals and user needs. The end benefit is that we invest time and resources into exactly the right areas, minimising cost and maximising reach.

Featured work

  • “We are absolutely stoked with the end result, which will be transformative for MacKillop. Never in my most optimistic dreams did I imagine we would get to the place we are at now.”

    Sam Patterson, Director - Community Relations

    MacKillop Family Services
  • “As a disability services provider, our online presence is vital to our work. When we decided to rebuild our website, Yump were the standout choice for the job.”

    Joshua Dodd, Team Leader - Communications

    Autism Spectrum Australia
  • “We love working with the Yump team. They have proven themselves an engaged, responsive and professional partner to work with. Both technical expertise and service are first rate.”

    Karen Dawson, General Manager - Organisational Development

    KU Children’s Services
  • “Yuan and the Yump team were fantastic to work with - smart, flexible, and willing to listen and understand our unique client base. Yump has become an extension of our team.”

    Gill Victor, General Manager - Marketing and Engagement

    Expression Australia
  • "Right from the outset of partnering together, Yump understood our mission, vision and the complexities of trying to achieve our ambitious goals in the given timeframe."

    Pete Yao, Chief Impact Officer

  • “From the first discovery meeting through to final testing and deployment, Yump were amazing. Wonderful, friendly, supportive and creative staff. Highly recommended!”

    Chris Champion, National Manager

    Positive Partnerships
  • “Yump have been outstanding to work with. Their skill, creativity, knowledge of UX and ability to problem-solve are top notch.”

    Rachel Dale, Project Coordinator

    MacKillop Family Services
  • “Yump are fantastic. Their technical, user experience, and design skills are second to none. We engaged them for a reimagination of our website and are beyond thrilled with the result.”

    Josh Lyon, Head of IT

    Donvale Christian College